Elizabeth Totton

Freelance Luxury Copywriter & Journalist

Introduction

I am an expert communicator with over 10 years’ experience writing for print and online publications, SEO optimizing online content, and managing social media. I have the proven ability to manage multiple projects while meeting challenging deadlines. Give me a try to make your editorial stand out, be found, and ultimately read.

Professional Profile

I am you the writer for whom you have been looking. I can write about any topic under tight deadlines and have the unique ability to elevate words from mere noise to noteworthy. I have worked as a copywriter, freelancer and public relations associate to create brochures, press releases, websites, highly targeted social media content and client communications for a number of high profile brands including luxury hotels and spas, Michelin-starred chefs and their restaurants. I also have a strong background in creating custom content, such as in flight and hotel magazines, coffee table books, blog posts or online publications. I also SEO optimize everything I write for greater reach.

Recent Work

Work History

2016 – now

Public Relations & Communications

EMIRATES PALACE

I craft high-quality marketing collateral, including print and web materials. I write content for the website and manage social media. I also write press releases, editorials, speeches, white paper, procedural manuals and all internal communication.

2015 – 2016

Freelance Luxury Copywriter

CONSULTANT

I worked as a Freelance Journalist for publications the UAE, USA, UK and abroad. My articles have appeared in flight magazines, news papers, coffee table books and online content.

2012 – 2015

Section Editor

TIME OUT ABU DHABI

I worked as an editor writing and subbing features, articles, contributing to supplements, writing online content, managing social media, reviewing restaurants, and attending events.

Advanced Skills

COPYWRITING
JOURNALISM
SEO COPYWRITING
BRANDING

Design Skills

INDESIGN
PHOTOSHOP
ILLUSTRATOR

Education History

1999

Art History & Religion

COLUMBIA UNIVERSITY: NY, NY

I double-majored in Art History & Religion, which taught me to write endless hours of copy on any subject, no matter how obscure, and under tight deadlines. I am grateful for these skill today.

Testimonials

lt’s a pleasure to find a writer who can dot the basic weIl – take a brief, construct an article, spell-check it before delivery and then add the magic fairydust of readaibility and accessability and sheer enjoyability.

Dennis Jarrett
Dennis JarrettEditor of Magpie magazine

Liz is an exceptional writer with a wonderfully conversational style, her copy leaps off the page. She is brimming with creative ideas and can be relied upon to pitch, source and write original stories to challenging deadline.

Kate Dobinson
Kate DobinsonOnline Editor of Vision

Social Media